Your search for a Canadian digital marketing writer stops here.

Digital Marketing Writer (Copywriter)

Inspire Action

I am often asked what a digital marketing writer, or copywriter, does. Basically, I do all the writing, or copy, that you see in an ad, blog, fundraising campaign, or brochure that contains a call to action, or CTA. A CTA is writing that inspires action for the reader to do. For example, phrases such as “Click here for more information”, “Buy now”, “To donate, contact us today”, or “Sign up for our newsletter” are CTAs.

Induce Emotion

Good copy induces an emotional response from the reader, inspiring them to follow through with the action. Tuning in to the emotions of your audience creates results that favour your brand.

Use Branding

It’s not just magic words; I also research and analyze what makes your brand tick. I translate that to relatable copy and connect your brand to your audience with readable, to-the-point words.

Design Visuals

With extensive graphic design experience, I add striking imagery and colour theory to each piece. Paired with engaging copy, this completes the entire package.

Content Writing

Relay Information

Content writing falls under the umbrella of digital marketing writing and consists of larger, informational pieces without a CTA. They educate your audience on topics related to your brand, increasing engagement and demonstrating your expertise. These include blogs, articles, biographies, annual reports, website content, press releases, or any written piece that provides information about a person, organization, or topic.

Maintain Brand Voice

Each piece that I write has a strong voice that stays on brand and in tune with your audience. I tell a story while conducting thorough and sound research on the topic at hand.

Incorporate Graphics

I design the page layout and incorporate photos and vector graphics into the piece. These creative details allow for easier readability and draw the reader in.

Edit and Proofread

If you already have something written that needs polishing, I also offer editing and proofreading services. Sometimes you just need a new pair of eyes to freshen up that stale content or spot any missed errors.

Writing Experience and Interests:

• not-for-profit organizations
• regulatory bodies
• real estate
• travel and tourism
• health and wellness
• workplace safety and health
• mental health
• autism spectrum disorder and neurodiversity
• homeschooling and online learning
• cat care and health
• performing and creative arts
• creative and professional writing

Print and Digital

I have extensive experience working with printers to produce pieces such as annual reports, brochures, and posters. I can also use various content management systems (CMS) for websites, blogs, emails, and social media.

Next Steps

Let me help you tell your story by using my copywriting or content writing services to engage your audience, inspire action, and increase revenues. For rates and more information, please contact me at blaaksheep@gmail.com.